Responsible Gaming Policy

For most of us, gaming takes on a form of leisure and entertainment. However, you need to know how much time and money that you can afford to spend when playing.

HollywoodPoker.com acknowledges that gambling can be a cause for concern and harm to some individuals if not controlled and kept in moderation. These problems can range from over-spending to pathological gambling addiction; and we are committed to creating a responsible gaming environment by implementing features to address these issues.

HollywoodPoker.com's Responsible Gaming Policy is committed to responsible wagering among its customers as well as promoting the awareness of problem gambling and improving prevention, intervention and treatment.

We at HollywoodPoker.com not only promote Responsible Gaming, but also believe that gambling should only be a form of entertainment for people to enjoy in moderation. Here, you will find our Responsible Gaming Policy detailing items to keep in mind when playing along with rules and regulations against Underage Players.

We take upon ourselves to ensure that customers are enjoying their wagering experience on our site while remaining fully aware of the social and financial issues associated with problem gambling.

Problem gambling is not uncommon and we try to assist those who are vulnerable as much as possible. We are addressing these concerns through our support for GamCare, the National Association addressing the social impact of gambling, as well as other links to charitable organizations that provides help and counsel to those with gambling issues.

To avoid problems with gambling, please ensure the following:

• Decide beforehand how much money you are willing to spend.
• Don't try to recoup your losses, they may only increase.
• Be aware for how often and for how long you play.
• When you are winning, take occasional breaks and maybe this would be a good time to stop.
• Remember that gambling is entertainment, not a way to get rich quickly and pay off your debts.
• Also, remember that gambling is a game of chance. There are no systems or formulas to assure you success.

In order to assist our players in gambling responsibly, we have provided the following features on our site:

• Customer driven deposit and loss limits to reduce spending
• Links to GamCare and other help organizations
• Self help and awareness information
• Information and tools to protect underage access
• Account History access of deposits and withdrawals.

Maintaining control

Whilst the majority of our customers gamble within their means, for some, it can be more difficult. In order to maintain control of your gambling habits, we would like you to bear in mind the following points:

• Gambling should be done in moderation and undertaken as a form of leisure not as a genuine way of making money
• Avoid chasing losses
• Only gamble when you can cover the losses
• Keep track of the time and monitor the amount of money you spend
• If you need to talk to someone about problem gambling then contact GamCare

GamCare is the National Association addressing the social impact of gambling. HollywoodPoker supports GamCare to help develop policies and practices that addresses problem gambling in accordance with their Social Responsibility Code of Conduct.

Do you have a problem?

If you are concerned that gambling has had a negative impact on yours or someone else's life then the following questions may help you find out.

1. Does gambling prevent you from attending work, college or school?
2. Do you gamble to pass time?
3. Do you gamble until you lose all your money?
4. Have you ever lied to cover up the amount of money and time you spend gambling?
5. Have you lied, stolen or borrowed to maintain betting habits?
6. Are you reluctant to spend gambling money on anything else?
7. Have you lost interest in family, friends and other hobbies?
8. After losing, do you feel you have to try and win back those losses as soon as possible?
9. Do arguments, frustrations or disappointments make you want to gamble?
10. Does gambling make you depressed or even suicidal?

To speak to someone about your concerns, visit the links below:

If you live in the United Kingdom, please visit GamCare at www.gamcare.org.uk or call its confidential helpline at 0845 6000 133 as well as Gamblers Anonymous UK at GamblersAnonymous.org.uk or call 020 7384 3040.

For Canada, please check out the following links:

British Columbia Partnership for Responsible Gaming website at www.bcresponsiblegambling.ca or call its toll-free hotline at 1 888 795 6111

If you live in Ontario, go to Problem Gambling at www.problemgambling.ca or call its toll-free number 1 888 230 3505.

If you are in Alberta, please go to www.albertaga.net

For Montreal and Quebec, go to www.gamontreal.ca

Underage Gambling

It is illegal for anyone under the age of 18 to open an account or to gamble on HollywoodPoker.com. We view this matter very seriously and carry out electronic age verification checks on all customers who use payment mechanisms available to children.

ANYONE UNDER THE AGE OF 18 AND IS FOUND TO BE USING THIS SITE, WILL HAVE ANY WINNINGS FORFEITED AND ALSO REPORTED TO THE AUTHORITIES.

Filtering Systems

If you share your computer with friends or family who are under the legal age to register or bet with our site, please click on the link to register with our preferred filtering partner ICRA (http://www.icra.org). Alternatively, you can use NetNanny (http://www.netnanny.com) or Cyberpatrol (http://www.cyberpatrol.com).

EGBA CODE OF CONDUCT

ABOUT THE EGBA FRAMEWORK AND CODE OF CONDUCT

HollywoodPoker.com has adopted the newly established European Gaming and Betting Association Code of Conduct (EGBA CoC) for a regulated and competitive cross border betting and gaming market in keeping with the highest standards within the industry.

The EGBA and its members are committed to legal and responsible internet betting and gaming to ensure that customers are delivered a fair and reliable product. EGBA members adopt a strict and obligatory code of conduct since it was introduced in 2003 to protect players, fighting money laundering and gambling addiction in sports betting and all other games offered online.

In the frame of corporate responsibility, EGBA members have taken strict measures such as the regular checking of IDs, providing assistance to problem gamblers, implementing the strictest anti money laundering standards, and preventing taking bets on questionable sport events.

As an operator, HollywoodPoker.com and our affiliates observe and accept these terms and conditions in our account settings.

Principles of the Code of Conduct

HollywoodPoker support goals of a regulated and competitive cross border betting and gaming market and are bound to comply with this code of conduct.

We regard the Code of Conduct as an important statement of our commitment to responsible social internet betting and gaming.

This Code is adopted as a means of business self-regulation for us and is intended to be rigorously applied to all forms of business and advertising whether conducted directly by HollywoodPoker or by a third party on behalf of us. The Code is intended to supplement, but not supersede, applicable legislative requirements within a jurisdiction.

THE FOLLOWING ARE THE PRINCIPLES:

WE PROMOTE RESPONSIBLE GAMBLING AND BETTING

Despite the general consensus that problem betting and gambling issues affect a small minority of customers, HollywoodPoker believes that further detailed research in this area is warranted.

HollywoodPoker is committed to socially responsible gambling and betting and the reduction of problem gambling. Therefore, we agree to adopt the self-regulatory controls identified here and agree to adhere to responsible gambling and betting regulations/guidelines established in each respective licensing jurisdiction. In the case of conflict, the licensing jurisdiction takes precedence.

HollywoodPoker offers:

• The ability for players to establish betting and deposit limits
• The ability to provide players with a statement of their account activity
• Accessible and responsive customer support on a 24/7 basis
• Links to problem gambling and betting information and qualified advice services where available in a territory
• Make reasonable efforts to identify problem gamblers
• Provide a link to a website or websites (where available) offering information and assistance with respect to problem gambling including access to qualified support where reasonably available
• Agree not to give credit to customers

WE DO NOT TOLERATE FRAUDULENT AND CRIMINAL ACTIVITIES

HollywoodPoker will not tolerate fraud or criminal activities, and strict security measures and gaming supervision will be implemented and enforced to prevent fraudulent activity and any transactions suspected of being potentially connected to money laundering or other criminal activity. This has been achieved by implementing an Anti-Money Laundering (AML) Policy approved and supported by our senior management which will provide reasonable security measures to prevent transactions which are potentially connected to money laundering:

• Appointment of a person or persons with responsibility for implementing and ensuring effectiveness of anti-money laundering systems.
• Ensure a safe and stable regulatory environment for both us and players
• Try to ensure that no money laundering occurs with regard to gaming and betting activities
• Provide regulatory safeguards to minimize our exposure to customers by ensuring adherence to national and international Money Laundering laws and relevant e-gaming standards
• Establishing compliance, audit testing and monitoring
• Reporting suspicious transaction to the relevant national Financial Investigation Unit and international institutions
• Offering training to staff involved in that business
• A formal annual report to Senior Management detailing HollywoodPoker's compliance/non-compliance with its AML obligations
• Measures to combat fraud including player-fraud, money-laundering and fraud against HollywoodPoker

KNOW-YOUR-CUSTOMER AND PREVENTION OF UNDERAGE GAMBLING AND BETTING

HollywoodPoker shall implement reasonable security measures to prevent access to remote gambling and betting products (including player registration) by users who have not reached the legal age for betting in their jurisdiction (underage), and know-our-customer controls, and with help from industry stakeholders and governments, continuously improve the coverage, quality and effectiveness of real-time verification:

• Implementation of appropriate know-your-customer processes
• To know who our customers accessing the website are and that they are adults
• A requirement for player registration including name, age, address and unique password details
• To ensure that appropriate risk-management is being adopted that is proportionate to the actual risks of underage or unverified customers accessing the services;
• To ensure that we are operating at comparable or higher standards of verification than those of the relevant state-monopoly provider, where applicable
• To ensure that the coverage, quality and capability of real-time verification is continuously improved with the necessary development and assistance from the verification services industry and governments who have an important role to play on this issue
• Consider any credible and/or Financial Services Authority standard verification service providers and implement appropriate verification solutions
• Adopt complimentary measures to manage risk (customer risk and operator risk) by way of deposit and/or time-based limits and manual verification using copies of government issued identification documents
• Stringent player verification processes for underage and identity checks (as further detailed below)
• Underage persons are not permitted to register or to participate in gaming or betting
• Post a prominent age restriction notice on the home page and in the website terms and conditions
• Work with verification service providers to improve coverage and quality of verification services available
• Immediately close the account of any underage or suspected underage person found to have accessed its services
• Avoid advertising in media publications which target the underage and will not portray anyone underage in any gaming or betting adverts or promotional material

WE SAFEGUARD ALL INFORMATION AND CUSTOMER'S PRIVACY

HollywoodPoker will ensure the privacy and confidentiality of all customer information submitted at any point in time is maintained and protected from unauthorized or unnecessary disclosure.

• Player's accounts shall be managed in a secure, safe and efficient environment. The privacy and confidentiality of all player information submitted at any point in time shall be protected from unauthorized or unnecessary disclosure

WE CONDUCT RIGOROUS INDEPENDENT ASSESSMENT OF PRODUCT FAIRNESS AND RANDOMNESS

HollywoodPoker has implemented a product testing and fairness policy to ensure that players have a positive experience on our site. This policy will make sure that all systems used by customers are fair and that the Random Number Generator is truly random. The policy will include:

• Commitment to ensuring that gaming and betting products are subjected to continuous and rigorous independent assessment to ensure products continue to operate in a fair and random manner, and in accordance with published rules
• Ensuring that all products both internal and external are tested both pre and post launch for fairness
• All major changes are individually tested and a system-wide regression test is completed annually
• Frequent testing of all Random Number Generators so that all games will be conducted fairly and openly
• Testing of all game rules to ensure fairness

PROMOTE ETHICAL AND RESPONSIBLE MARKETING

HollywoodPoker will ensure that players are not mislead through advertising or promotional activities, and will ensure that the terms and conditions of our promotions are followed. We will endeavor to employ well balanced advertising and marketing campaigns in line with responsible gaming and conduct principles.

• Advertising will not be false or misleading, particularly with regard to winning, and should be based on fact
• Advertisements will not entice the underage to bet or be displayed at sites clearly targeted at the underage
• Will not knowingly engage in the distribution of unsolicited advertising (i.e. SPAM) either directly or through a third party. Email advertising will have an unsubscribe, or opt out, facility
• Advertisements should not contain a misrepresentation that is likely to cause damage to the business or goodwill of another person
• We will ensure that a third party performing advertising on our behalf abides by this code

WE FOLLOW RESPONSIBLE PRACTICES BACKED BY A SECURE, SAFE AND RELIABLE ENVIRONMENT

We will operate gaming and betting products within an internal control environment that is in line with best practice and which supports the objectives of a secure, safe and reliable environment. Our website contains the following:

• HollywoodPoker's name and the address of our registered office
• Contact information for resolving customer complaints and disputes on a 24/7 basis
• A statement identifying the jurisdiction from which the gaming or betting is conducted
• The appointed Compliance Officer shall have the responsibility and authority to annually report compliance with the Code of Conduct to senior management

PROMPT AND ACCURATE CUSTOMER PAYMENTS

HollywoodPoker will ensure prompt and accurate processing of winnings and payment requests, subject to appropriate and necessary checks and verification.

OUR COMMITMENT TO CUSTOMER SATISFACTION AND SUPPORT

HollywoodPoker is committed to providing customers with an enjoyable gaming experience with access to 24/7 support, where they can be assured of timely resolution of disputes.

• Instructions on play and dispute resolution are readily accessible
• Contact information for resolving customer complaints and disputes on a 24/7 basis